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MeditateBot: Creating a Daily Meditation Habit in Facebook Messenger

1/25/2017

 
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Over the past few years, Facebook Messenger has become the go to place for over a billion people worldwide to engage in their daily conversations. Though over the past year, it’s also quickly become the place where these same people are getting their daily news, weather updates, booking travel, style advice and much more. 

This phenomenon began back in April 2016 when Facebook opened up their API for developers to create chatbots — programs to simulate human conversation. The rise of chatbots are giving brands an entirely new way to communicate with their audience at scale, a way that is so innately human…through conversation.

New Habits are Hard
When launching a new technology product, one of the biggest challenges is getting people to use it daily. New apps struggle with this often. Think about all of the times you’ve downloaded an app, used it once or twice, then deleted it or never opened it again. It’s hard to create that stickiness that keeps people coming back.

This same issue product makers face with getting people to use their apps daily, we all face in our lives with trying to creating a new positive habit.

Want to start working out? Ok, you go to the gym three days straight, then something comes up and you can’t make it, then again you miss it. A few weeks later the thought of going to the gym is so far in the back of your mind it never resurfaces.

In my opinion, the key to forming and sustaining any new habit is two fold:
  1. Making the barrier to entry as low as possible. 
  2. Working it into your existing daily routine.

An Idea
As I thought through this with one of my own habit struggles, meditating daily, I decided to test the forming of a new habit by leveraging the power of Facebook Messenger — a place which already had my eyeballs as it was quickly becoming part of my morning routine for news, weather, etc.

The end result of a weekend personal hack-a-thon was MeditateBot — a Messenger chatbot that teaches the benefits of meditation, surfaces a variety of meditations, and even lets you schedule a daily reminder — all for free within Facebook Messenger.

I’m extremely happy to say that after 4 weeks since launch I have successfully meditated daily using MeditateBot. And more importantly, so have over 25,000 other people :)
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Here’s how I made it habit forming enough for me keep it up a daily practice for 4 weeks and counting…

Schedule a Daily Reminder​
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This feature is the linchpin to the entire experience. By asking what time works best for people and sending them a reminder daily at that time, they are empowered to make meditation work for their schedule. At the scheduled time, a simple push notification is sent that gently nudges them to kick off their daily meditation. 

I personally check Messenger in the morning while I’m eating my breakfast, so I schedule my daily practice reminder at 8:00am every day. It fits nicely into my routine and I know I’m not distracted at that time.
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Analyzing the data of scheduling on MeditateBot, it was insightful to see that user’s reminders were almost perfectly distributed across all times throughout the day — morning, afternoon, and evening. This proves that everyone has their own “best” time. Make it work for you!

Showing the Benefits
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Some people needed a little backing as to why daily meditation would be good for them, especially those that may have just stumbled across MeditateBot after it was featured in Messenger (grateful for that!)

Succinctly explaining the benefits of meditation, then having a CTA (call to action) immediately after to meditate has resulted in a >70% conversion to completing a meditation. Priming with benefits is important for driving action. 


Having Options, But Not Too Many
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Too many options is too much, make it simple and don’t let the mind wander when the attention is already there. I’ve seen too many apps that have an endless amounts of options, this makes it hard to select the “right” one — which causes frustration (not a good primer for meditation!).
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For MeditateBot I’ve kept the categories high level and made sure all speak for themselves. No explanation required for the three types:
  1. Breathing 
  2. Body Scan
  3. Self Guided

Time Variations
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Another important option in building a new habit is to not bite off more than you can chew. If you’re forcing yourself to do a 20 minute meditation daily out the gate, you will get frustrated. 
Why is my mind wandering? Is it over yet? Am I doing this right?

Having the option to choose a length that your willing to devote, keeps the barrier to entry low. Even getting 1 minute of that meditative state is shown to bring a heap of benefits.

I continue to believe in the power of technology applications that present themselves in channels where users already live — Facebook Messenger is just one, great, example of this. You can check out all of our creations for: Alexa, Chrome and Messenger — here

Eric Rems
Co-founder, The Mindful Tech Lab - Check out all of our amazing apps to help improve your life here

8 Books To Help You Succeed In Life And Business

1/11/2017

 
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Looking to get ahead in both your life and in business!? Learn from some of the best with our 8 book recommendations to help you succeed. Add one to your reading list today!

1. Originals: How Non-Conformists Move the World by Adam Grant
The #1 New York Times bestseller that examines how people can champion new ideas—and how leaders can fight groupthink, from the author of Give and Take and co-author of Option B.
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In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all? Get it here.

2. Man's Search for Meaning by Viktor Frankl
Psychiatrist Viktor Frankl's memoir has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival. Between 1942 and 1945 Frankl labored in four different camps, including Auschwitz, while his parents, brother, and pregnant wife perished.

Based on his own experience and the experiences of others he treated later in his practice, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. Frankl's theory-known as logotherapy, from the Greek word logos ("meaning")-holds that our primary drive in life is not pleasure, as Freud maintained, but the discovery and pursuit of what we personally find meaningful. Get it here

3. Grit: The Power of Passion and Perseverance by Angela Duckworth

In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.” Get it here

4. Mindset: The New Psychology of Success by Carol S. Dweck

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities.

People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. Get it here

5. Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others).

In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Get it here

6. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. Get it here

7. Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler

Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. Get it here

8. The Talent Code: Greatness Isn't Born. It's Grown. Here's How. by Daniel Coyle

What is the secret of talent? How do we unlock it? In this groundbreaking work, journalist and New York Times bestselling author Daniel Coyle provides parents, teachers, coaches, businesspeople—and everyone else—with tools they can use to maximize potential in themselves and others. Get it here

Any other books that have helped you succeed? Add in the comments!

At The Mindful Tech Lab, we develop and market apps that are easily ingrained into your daily routine to deliver positive results. We are most known for our Facebook Messenger chatbots that help you live your best life, you can check them each out by clicking on their links:

MotivateBot - Motivation
MeditateBot - Meditation 
Daily FitBot - Fitness 
HealthyBot - General Health 
Eat Clean Bot - Healthy Recipes 
StoicBot - Stoicism 

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